Pura partnered with Anthropologie to create three new scents for the smart home fragrance company's diffuser system. The app-connected diffuser brand and the stylish fashion chain worked to create summer-inspired scents to help consumers create a fragranced environment.
Consumers can now purchase the Santal Blush, Cassis Tulsi, and Sol Tobac fragrances through Pura's online store. Santal Blush boasts bold summer florals and a fruity scent with notes of wood, amber, and musk. Cassis Tulsi offers a relaxing blend of black current and lemon, rounded out with hints of iris and sandalwood. Moreover, Sol Tobac is a lemony fragrance made with sweet honey and golden tobacco, complete with hints of rye whisky. Each fragrance harnesses different aspects of the summer season.
App-Controlled Diffuser Scents
Pura Partnered with Anthropologie to Launch Three New Scents
Trend Themes
1. Smart Home Fragrance - There is an opportunity for more fragrance companies to partner with smart home companies to create app-controlled fragrances.
2. Summer-inspired Scents - Creating seasonal scents, such as those inspired by summer, provides an opportunity for fragrance companies to differentiate themselves from competitors.
3. App-connected Diffusers - There is a growing trend towards app-connected diffusers that allow consumers to control their scent preferences from their smartphones.
Industry Implications
1. Fragrance - Fragrance companies have an opportunity to partner with smart home companies to create app-connected scents.
2. Smart Home - Smart home companies can expand their offerings by incorporating fragrance into their app-connected devices.
3. Retail - Retailers, particularly those in the fashion industry, can increase sales by offering their own branded fragrances to be used with app-connected diffusers.