Puma has partnered with English soccer powerhouse Manchester City to create a sustainability pledge. The soccer club is currently the most buzzing topic in Europe, sitting atop the Barclays Premier League standings with 89 points.
Together the brands aim to reduce waste and promote recycling. The team wore 100% recycled uniforms during its game against Watford. Materials were shredded, dissolved, filtered, and polymerized to create these jerseys. They were then chopped into tiny pieces and melted before being knit and dyed.
"Both Manchester City and Puma have made significant commitments to their respective sustainability agendas that ensure both social and environmental actions work for long-term, tangible change," said Pete Bradshaw, director of sustainability at Manchester City.
Currently, it is unknown if the team will be selling these recycled jerseys for fans to wear.
Creative Recycling Initiatives
Puma Has Partnered with English Soccer Powerhouse Manchester City
Trend Themes
1. Sustainable Sports Apparel - The market for sustainable sports apparel is growing as more sports teams and apparel brands commit to reducing waste and promoting recycling.
2. Circular Fashion - Circular fashion initiatives, like Puma's partnership with Manchester City, offer opportunities for apparel brands to create new products using recycled materials.
3. Eco-friendly Brand Collaborations - Collaborations between eco-friendly brands, like Puma and Manchester City, can bring attention to sustainable initiatives and encourage others to make similar commitments.
Industry Implications
1. Apparel and Sports - The apparel and sports industries have the potential to disrupt by incorporating sustainable practices into their manufacturing and promoting eco-friendly initiatives.
2. Recycling and Waste Management - Recycling and waste management industries could benefit from partnerships with apparel brands to divert textile waste from landfills and create new products from recycled materials.
3. Renewable Energy - Renewable energy industries can disrupt by using sustainable energy sources to power manufacturing and distribution processes for eco-friendly apparel and sports products.