The leftover pulp that's created in the process of making cold-pressed juice is incredibly nutritious (it contains 95% of the fiber from whole veggies) but it often goes to waste, but not when used by Pulp Pantry. The brand's Pulp Chips are made with upcycled veggies to deliver snacks that boast "more fiber than kale chips, with less carbs than potato or tortilla chips."
The grain-free, gluten-free and vegan Pulp Chips can be enjoyed in varieties like zesty and spicy Jalapeno Lime, smoky-sweet Barbecue and Salt and Vinegar.
As the only grain-free veggie chip to give a second life to pulp, Pulp Chips represents itself to the world with a unique identity that taps into its waste-reducing environmental benefits. The sustainable snack captures a "playfully nostalgic" spirit with dynamic typography and grainy elements.
Upcycled Veggie Chips
Pulp Pantry's Pulp Chips Reuse Cold-Pressed Juice Pulp
Trend Themes
1. Upcycling Food Waste - Pulp Chips is part of a larger trend of using overlooked food byproducts to create innovative new products.
2. Alternative Snack Options - Pulp Chips is part of a larger trend of exploring unique and health-conscious snack options that cater to specific dietary needs.
3. Sustainable Food Production - Pulp Chips is part of a larger trend of environmentally responsible food production and waste reduction.
Industry Implications
1. Food and Beverage - Innovative products like Pulp Chips offer opportunities for companies in the food and beverage industry to explore new ways of reducing waste and creating sustainable products.
2. CPG - Consumer packaged goods companies can look to Pulp Chips as an example of a unique and health-conscious snack product that appeals to consumers looking for alternative options.
3. Sustainability - Pulp Chips falls under the larger umbrella of sustainability, and offers opportunities for companies and organizations to reduce food waste and explore new ways of creating environmentally responsible products.