Twenty internationally acclaimed fashion designers put their best couture creations on stuffed pups for the 'Pug Dogs For Happy Kids' project created by Italian online luxury store luisaviaroma and German plush toy-maker Steiff to benefit Unicef.
The Pug Dogs For Happy Kids collection was presented at the Pitti Trade Fair in Florence, Italy, and includes 20 limited edition dolled-up plush doggies extravagantly dressed in some of the most recognized outfits of the upcoming 2012 Spring/Summer season.
Etro, Antonio Marras, Blumarine, Roberto Cavalli, David Koma and Emilio Pucci are amongst the Pug Dogs For Happy Kids designers featured.
As part of the charity project the fashionista pups are getting adopted by the most influential fashion-bloggers and subsequently, will be available online for a charity auction that will benefit Unicef's charity fund.
Exhibit photos are from: http://www.fashionblog.it/post/15191/pug-dogs-for-happy-kids-i-carlini-fashion-di-luisa-via-roma
Additional photos from luisaviaroma.com
Stuffed Couture Pups
Fashion Designers Create Pug Dog Looks for Charity
Trend Themes
1. Animal-inspired Fashion - The fusion of fashion and animals creates unique designs for the market and opens up ways for new partnerships.
2. Charity Fashion Auction - An innovative approach to showcasing fashion and raising money for a good cause by bringing famous fashion bloggers and designers together.
3. Plush Toys as Fashion Accessories - The use of plush toys and other non-traditional materials in fashion design provides unique opportunities for creativity and branding.
Industry Implications
1. Fashion - Designers looking to collaborate with celebrities, influencers, and other partners can explore innovative ways of featuring their designs through charity projects.
2. Toy Manufacturing - Toy-makers can target collaborations with fashion designers to create unique trends for the plush toy market.
3. Charity - Charity organizations can collaborate with fashion designers and companies to create innovative fundraising programs that engage influencers and supporters through fashion.