In an effort to raise funds for Puerto Rico relief in the aftermath of Hurricane Maria, Nick Kroll and Stephen Colbert are calling on celebrities to post their awkward puberty photos on social media. The #PuberMe campaign combines philanthropy and self-promotion.
Kroll was recently a guest on The Late Show with Stephen Colbert to promote his new Netflix comedy special Big Mouth, where he discusses the painful and hilarious period of puberty. For every cringe-worthy teen photo a celeb posts, Colbert will donate towards Puerto Rico relief from his Americone Dream Fund. Kroll will match every donation made. So far many of their fellow comedians have participated in the challenge, including Conan O'Brien, James Corden, Jimmy Fallon and John Oliver. Other celebrities have also gotten involved, like Gina Rodriguez and Kelly Ripa.
Philanthropic Puberty Campaigns
Celebs are Posting Awkward Teenage Photos for Puerto Rico Relief
Trend Themes
1. Puberty Philanthropy - The integration of charitable campaigns with pop-culture is a disruptive innovation that can enhance an organization's brand image while driving donations.
2. Social Media Challenges - Social media challenges present a unique way to raise funds and awareness of charitable causes with the added potential to reach younger audiences.
3. Incentive-driven Charity - The American Dream Fund's incentive, to donate $1,000 for every awkward teenage photo posted, presents an opportunity for companies to incentivize charity, driving donations with creative and engaging methods.
Industry Implications
1. Entertainment - Celebrity promotion of philanthropy through events such as the Puberty Philanthropy Campaign presents opportunities for the entertainment industry particularly in comedy and celebrity advocacy and drives affinity among followers.
2. Nonprofit - The Puberty Philanthropy Campaign provides an opportunity for Nonprofit organizations to gain more exposure, raise awareness and stimulate funding through social media challenges.
3. Social Media Platforms - The Puberty Philanthropy Campaign demonstrates the value proposition of hosting social media challenges around socially meaningful events and charitable causes, that can increase user engagement and drive brand loyalty.