This creative KitKat publicity stunt employed a simple sidewalk bench and a public vending machine to excite and interact with consumers. The 'Break Machine' consisted of a bench that had built-in sensors to time the length of time a person sat down to "take a break." If a person sat for more than one minute, they would be rewarded with a free KitKat chocolate bar from the vending machine in front of them.
The chocolate brand partnered with marketing agency 'Nasta/Ogilvy' to create and execute this brand-promoting ad campaign. Vending machines are being used by more and more brands lately to create interactive and memorable stunts. Utilized by companies like McDonald's with its ice coupon-rewarding public vending machine, these machines are a great way to gamify and create excitement around brands' products.
Not on front page