Swedish-based streetwear label Acne Studio dived into its archives for a very small provocative t-shirt collection for its Spring/Summer 2018 season. The brand revived an "iconic image" from the Fall/Winter 2014 campaign and boasts it in four tonal tee combinations, including black, teal, pink and white. The graphic depicts an assertive flipping off gesture and Acne Studio plays around with color and placement, screen printing the image in five different kaleidoscopic iterations. The end result is wildly creative and each design is largely distinct from one another.
The provocative t-shirts evoke a retro vibe that successfully translates to contemporary streetwear ensembles. Acne Studio's Spring/Summer 2018 tee collection will definitely accent any casual outfit with an obscene approach to graphic design.
Provocative T-Shirt Graphics
Acne Studios' Tee Drop for Spring/Summer 2018 is Colorful
Trend Themes
1. Retro-inspired Graphic Tees - Opportunity for brands to revive iconic graphics from their archives and reimagine them for a modern audience.
2. Bold Color and Placement - The use of bright and contrasting colors coupled with unique screen printing techniques can create eye-catching designs that stand out in a crowded market.
3. Risky Design Choices - Brands willing to take risks with provocative or controversial designs may see increased sales and brand recognition among a certain demographic.
Industry Implications
1. Fashion - Opportunity for clothing brands to incorporate bold graphics and bright colors into their t-shirts, attracting customers who value provocative and unique designs.
2. Retail - Retailers can capitalize on the trend of retro-inspired graphic tees by curating collections of vintage-themed clothing and accessories for a niche audience.
3. Marketing - Companies can use bold and provocative graphic designs in advertising and branding campaigns to grab the attention of younger audiences and promote their products/services in a fresh and exciting way.