Agent Provocateur launches promotional materials for its provocative lingerie line that is geared toward celebrating and empowering the female spirit. With a focus on "strong women, curves and healthy bodies that are sexually liberated and free," the label taps into American actress Teyana Taylor for an ultra-sensual photoshoot and video that communicate this philosophy.
The celebrity was reeled in for 'The Power of Provocateur' campaign through a promise of being "involved in creating a new approach to female empowerment." Open, free and bold, the provocative lingerie line is confidently debuted by Taylor who embraces the project and celebrates female expression — especially in the video that depicts her grooving to 'Kiss You All Over' by Exile.
Sensually Empowering Lingerie
Agent Provocateur's Provocative Lingerie is Debuted by Teyana Taylor
Trend Themes
1. Empowering Lingerie - The trend is toward lingerie that celebrates and empowers the female spirit, with an emphasis on strong women, curves and healthy bodies that are sexually liberated and free.
2. Celebrity Endorsements - A trend in the lingerie industry is the use of celebrity endorsements to promote brands and emphasize the strong, empowered message behind certain lines of products.
3. Body Positivity - A growing trend within the lingerie industry is the focus on body positivity, with an increased emphasis on healthy and diverse body types and a departure from traditional beauty standards.
Industry Implications
1. Fashion - The fashion industry can capitalize on this trend by designing and marketing lingerie that celebrates and empowers the female spirit, with a focus on body positivity and strong, healthy women.
2. Entertainment - Entertainment industries can partner with lingerie brands to promote female empowerment and body positivity, using celebrity endorsements and provocative campaigns to communicate these messages.
3. Marketing - Marketing industries can use the growing trend of body positivity and female empowerment to create campaigns that celebrate strong women, diversity, and healthy bodies, emphasizing the message that all women are powerful and beautiful.