In response to the COVID-19 pandemic and the long-term changes that are expected to remain in place as a result of it, KFC unveiled a prototype restaurant that's focused on contactless ordering, streamlined delivery, and an improved drive thru experience.
When creating the prototype, KFC reportedly referenced its Q3 sales in 2020, which saw a 60 percent increase in drive thru orders in the United States. Taking this into account, the revised restaurant includes updated visuals to streamline ordering and showcase the chain's modernized branding, single-entry-point cubbies for mobile and delivery order to limit customer and employee contact, self-service kiosks, and dedicated curbside pickup parking spaces. KFC also announced that it would be partnering with a selection of third party delivery partners, which include Uber Eats, DoorDash, and Postmates.
Next-Gen Prototype Restaurants
KFC's New Restaurant Design Prioritizes Contactless Features
Trend Themes
1. Contactless Ordering - The trend of contactless ordering presents an opportunity for businesses to develop innovative solutions that prioritize customer safety and convenience.
2. Streamlined Delivery - The trend of streamlined delivery opens up possibilities for businesses to optimize their processes and offer faster and more efficient delivery services.
3. Improved Drive Thru Experience - The trend of improving the drive thru experience provides businesses with the chance to enhance customer satisfaction and loyalty through innovative drive thru technologies and processes.
Industry Implications
1. Fast Food - The fast food industry can leverage the contactless ordering trend to develop innovative digital platforms and systems that enhance the ordering experience for customers.
2. Food Delivery - The food delivery industry can capitalize on the streamlined delivery trend by implementing advanced logistics and technology solutions to improve efficiency and reduce delivery times.
3. Restaurant Design - The restaurant design industry has an opportunity to create innovative spaces that optimize the drive thru experience, integrating technology and customer-centric features.