While the Skinnygirl brand is best known for its range of sweet and satisfying, yet low-calorie cocktails, it's now expanding to include a line of protein snack bars.
Each Tasty Nutrition Bar provides about seven grams of protein and five grams of fiber with only 150 calories. True to the brand's mission, these protein bars serve as a daily indulgence that's a fairly healthy treat, as suggested by flavors like Banana Oatmeal Dark Chocolate and Dark Chocolate Multi-Grain Pretzel.
The Skinnygirl Tasty Nutrition Bars are also being launched at the same time as the brand's new Skinnygirl Shakes. To celebrate the newest products from Bethenny Frankel's Skinnygirl food and beverage empire, trucks are touring New York City and giving out samples of the treats.
Decadent Protein Bars
Skinny Girl's New Protein Snack Bars are a Low-Calorie Indulgence
Trend Themes
1. Low-calorie Snacks - The rise in demand for low-calorie snacks presents opportunities for innovative protein bar manufacturers to create indulgent yet healthy options.
2. Protein-focused Diets - With the increasing popularity of protein-focused diets, there is a growing market for protein snack bars that provide a convenient and nutritious source of protein.
3. Expansion of Skinnygirl Brand - The expansion of the Skinnygirl brand into protein snack bars demonstrates the trend of established brands diversifying their product offerings to cater to health-conscious consumers.
Industry Implications
1. Health Food and Snack Manufacturing - The health food and snack manufacturing industry has the opportunity to develop and produce innovative protein bars to meet the demand for low-calorie, high-protein snacks.
2. Beverage Industry - The beverage industry can explore opportunities to create protein shakes and other drinks that complement the Skinnygirl protein snack bars, catering to consumers looking for a complete and convenient nutritional solution.
3. Food Truck Business - With the launch of Skinnygirl protein snack bars and shakes, the food truck business has the potential to capitalize on the trend by featuring these products as healthy and indulgent options for on-the-go consumers.