Project Aura is a remarkable bicycle lighting safety system developed by two undergraduate students Ethan Frier and Jonathan Otan. The industrial design students took the fatalities that occur on bicycles as their starting point. From there, the solution to night-time visibility was embedding LED lights in the rims of both wheels on a bicycle.
Project Aura is an excellent solution to night visibility for bike riders because the lights are installed on the bike itself, as opposed to on the bike rider; that makes it easier for motorists to see the bike and to see its movement. Project Aura is a functional and practical solution to visibility, but it also lends a nice aesthetic to the bike. It is a great solution for any bike rider.
Luminous Bicycle Safety
Project Aura Lights up the Streets With LED Lights
Trend Themes
1. LED Bicycle Safety - Embedded LED lights in bicycle rims provide increased visibility and safety for night-time riding.
2. Integrated Bike Lighting - Installing lights directly on the bike enhances visibility without relying on the rider's presence.
3. Aesthetic Bike Lighting - Lighting system adds a visually appealing element to bicycles while improving safety.
Industry Implications
1. Cycling Equipment - Companies in the cycling equipment industry can develop and market innovative LED lighting solutions for bicycles.
2. Industrial Design - Entities in the industrial design field can explore opportunities to integrate lighting systems into various products for enhanced functionality and aesthetics.
3. Transportation Safety - Businesses focused on transportation safety can consider developing and implementing innovative lighting solutions to improve visibility and reduce accidents.