With an article published on Medium, Jordan Bishop announced a new mystery product launch by boldly saying: "I’m going to sell you my product before I tell you what it is." In the post, only a few sparse details about the products were released, including teasers that there will be 24 unique SKUs/items launched in about a week. It was also mentioned that the items are guaranteed to be something that you'll use within a year and they're items that you'll be able to give to someone else.
Stirring up a ton of interest, Bishop's post received thousands of views, plus interest from Crowdtilt Canada. As a result, it is now part of a Crowdtilt campaign that's equally as mysterious. In total, the goal is to raise just over $2,200 and for a contribution of $9, you'll get three of whatever these mystery items happen to be delivered to you near the end of July.
Last year, Bishop had a Kickstarter campaign successfully funded, so you know whatever this is has got to be good.
Mysterious Crowdfunding Campaigns
Jordan Bishop's Product Launch on Crowdtilt is for the Unknown
Trend Themes
1. Mysterious Product Launches - There is an opportunity for disruptive innovation in creating more mystery and hype around new product launches.
2. Guaranteed Usability - More companies can offer guaranteed usability of their products as a selling point to increase consumer confidence and satisfaction.
3. Non-traditional Launch Strategies - Companies can explore non-traditional product launch strategies such as selling the product before announcing what it actually is to generate buzz and interest.
Industry Implications
1. Consumer Goods - Consumer goods companies can incorporate guaranteed usability as a selling point for their products.
2. Crowdfunding - Crowdfunding platforms can explore offering mystery product launches as a new way to generate interest and funding.
3. Marketing - Marketing agencies can explore and incorporate non-traditional launch strategies for their clients to create a unique and memorable experience.