Innovation keynote speaker Jeremy Gutsche's offers a breadth of a useful business advice and product development tips. He provides unparalleled methods for achieving breakthrough results and reaching new levels of success. Gutsche believes that in today's uncertain market, it is imperative that businesses keep their eyes out for opportunity. Focusing on opportunities is an effective way to get ahead of the game while other players retract.
In his book -- which you can read for FREE here -- he references Steve Jobs' determination to invest in product design and development when other big brands were taking a break.
"At the turn of the century, the Internet bubble was collapsing. The tech market was a land of popped aspirations and broken dreams.
Three years later, Apple CEO Steve Jobs was under fire for still maintaining his Research and Development budget. Didn't he get it? Shareholders wanted Apple to reduce costs. The clairvoyant CEO defended his vision:
'What has happened in technology over the last few years has been about the downturn, not the future of technology. A lot of companies have chosen to downsize, and maybe that was right for them. We chose a different path. Our belief was that if we kept putting great products in front of [customers], they would continue to open their wallets. And that's what we've done. We've been turning out more new products than ever before.'
What Jobs didn't mention was that post-bubble economics enabled him to hire an army of affordable talent.
That same year, Apple launched iTunes. By 2008, four billion songs had been downloaded, and iTunes now rocks the market, selling more music that Wal-Mart."
An undying focus, like the one Apple stuck to, can lead to invention and breakthrough results.
An Undying Focus on the Future Can Lead to Invention
Jeremy Gutsche Talks Product Development Tips
Trend Themes
1. Undying Focus - The trend of maintaining an unwavering focus on innovation and development, even in uncertain times, can lead to disruptive breakthroughs.
2. Opportunity Spotting - The trend of actively seeking out and capitalizing on opportunities in the market can provide a competitive advantage and drive success.
3. Continuous Product Development - The trend of consistently introducing new and improved products can attract and retain customers while driving market growth and expansion.
Industry Implications
1. Technology - The technology industry can leverage an undying focus on innovation and continuous product development to lead in disruptive breakthroughs and maintain a competitive edge in the market.
2. Retail - The retail industry can benefit from an undying focus on opportunity spotting to identify and capitalize on emerging trends and consumer demands, driving growth and customer loyalty.
3. Entertainment - The entertainment industry can harness an undying focus on innovation and continuous product development to create disruptive breakthroughs and captivate audiences, leading to increased market share and revenue.