Knowing that the freshness that produce bags are able to supply are only as good as the closures on them, Jennie Freeman from Organic Girl set out to design a better way to maintain the freshness of romaine hearts.
The produce bag manufactured by Emerald Packaging includes several details to lock in freshness, such as anti-fog features to prevent the buildup of moisture, as well as a Velcro closure. In contrast to the standard zipper closure, this makes the process of fastening the standing bag much more secure. The design is completed with a handle that makes it extremely easy to grab a bag of the lettuce and go.
Because this produce pouch prominently displays the lettuce through the clear front window, this winning combination of design elements lessens the chance of a consumer coming across wilted lettuce.
Secure Lettuce Bags
Organic Girl's Produce Bags Feature a Resealable Velcro Closure
Trend Themes
1. Anti-fog Produce Bags - Incorporating anti-fog features into produce bags is a disruptive innovation opportunity that can improve the freshness of fruits and vegetables.
2. Secure Velcro Closure - Creating secured produce bags with a Velcro closure instead of a standard zipper-closure is a trend that can set you apart from other manufacturers.
3. Clear Front Window Produce Bags - Produce bags with a clear front window to showcase the produce is a trend to attract consumers and reduce the chances of selling wilted produce.
Industry Implications
1. Packaging Industry - Packaging companies can explore incorporating new features such as anti-fog technology and Velcro closures to differentiate their products.
2. Agriculture Industry - The agriculture industry can benefit from partnering with packaging companies to create new and innovative ways to maintain the freshness of fruits and vegetables.
3. Retail Industry - Retailers can benefit from offering innovative produce bags with clear front windows and securing closures to improve customer satisfaction and reduce waste.