The Prodigy chocolate brand has announced that it has become the UK's first plastic-negative chocolate brand that comes as part of its ongoing commitment to making the confectionery of the future more sustainable. The announcement comes as part of the brand's plastic-free packaging, but also its latest partnership with rePurpose Global that will see it helping to fund the removal of plastic from the ocean with every bar sold. The brand will be communicating its sustainability status to consumers with on-pack information.
Founder Sameer Vaswani spoke further on the Prodigy chocolate brand initiative saying, "We’re on a mission to inspire positive change in society and the food industry as a whole, further underlined by these bold new sustainability commitments. Our overall aim is to deliver sweet snacks that not only taste amazing, but benefit the environment, have a significantly healthier nutrition profile and are accessible to all. By using premium, plant-based and clean-ingredients we have created a range that delivers the full chocolate hit of your classic bar, but with half the sugar. This is chocolate that inspires change and we’re thrilled that our new packaging brings all our credentials and brand values to life."
Plastic-Negative Chocolate Brands
Prodigy Chocolate Made a Plastic Sustainability Announcement
Trend Themes
1. Sustainable Packaging - There is a need for innovative sustainable packaging solutions in the food and confectionery industry.
2. Plastic Reduction - There is a need for new and effective ways to reduce plastic waste from the environment, especially in the food industry.
3. Social and Environmental Responsibility - Brands and businesses need to take a more active role in promoting social and environmental responsibility in the food industry and beyond.
Industry Implications
1. Food and Beverage - The food and beverage industry increasingly needs to take more action towards reducing waste and promoting sustainability in its operations.
2. Packaging - The packaging industry should develop more innovative packaging solutions that are sustainable, biodegradable, and recyclable in a circular economy.
3. Environmental Services - Environmental services and organizations can benefit from partnering with food and beverage companies to promote sustainability and reduce plastic waste from the environment.