The new Pro 2Go protein products have been unveiled by Sci-Mx Nutrition as a series of items for consumers that will offer them a delicious way to maintain a fast-paced lifestyle without skimping on their nutritional needs.
The product range includes Gooey Bars, Flapjacks, Raw Bars and Bakes, which are all characterized by their high protein level and free-from profile that make them suitable for consumers on restrictive diets. The standout product is the Gooey Bars that contain 20 grams of protein per serving with just two grams of sugar and feature a liquid center that is unlike traditional solid form alternatives on the market.
The Pro 2Go protein products will be supported by a substantial media plan that will drive awareness over the course of 2019.
Fine-Tuned Protein Food Products
The Pro 2Go Protein Products Offer Health-Conscious Nutrition
Trend Themes
1. High Protein Food Products - There is an opportunity for food companies to invest in developing new high protein products that are free from unhealthy ingredients.
2. Healthy On-the-go Snacks - The demand for healthy and convenient food options presents an opportunity for companies to create snacks that cater to the needs of busy individuals.
3. Low-sugar Protein Bars - With consumers looking for healthier snack options, there is a growing need for protein bars that are low in sugar and high in protein.
Industry Implications
1. Health Food Industry - The health food industry can leverage the trend of high protein food products to create innovative products for consumers who are health-conscious.
2. Convenience Food Industry - The convenience food industry can capitalize on the demand for healthy on-the-go snacks to create new products for busy individuals.
3. Sports Nutrition Industry - The sports nutrition industry can create low-sugar protein bars to meet the needs of athletes and fitness enthusiasts who want to maintain a healthy diet.