The Private White VC menswear line is minimal and sensible in its design aesthetic but rich in its history.
Created using only locally sourced fabrics from Britain, each piece is inspired by the wardrobe of Jack White; a WWI veteran, Victoria Cross recipient and founder James Eden's great grandfather.
After serving his time in the war, White returned home to Manchester and became the owner of the company which now produces the clothing in his great grandson's line.
Lead designer Nick Ashley tailors each piece from durable, long-lasting materials using a muted palette combined with splashes of color. The silhouettes are work-wear inspired and could have easily been worn by a soldier in the 1900s while also featuring subtle, modern touches that bring each piece the 21st century.
Modernized WWI-Inspired Menswear
The Private White VC Collection is Battle Ready
Trend Themes
1. Locally-sourced Menswear - Opportunities for locally sourced clothing collections for both men and women, focusing on sustainable and eco-friendly materials.
2. Military-inspired Fashion - Revamped military-inspired fashion for men incorporating modern design and sustainable materials.
3. Work-wear Silhouettes - Incorporating work-wear and utilitarian silhouettes in contemporary fashion for men.
Industry Implications
1. Fashion Industry - Creating sustainable and locally sourced clothing lines for men, incorporating both military and work-wear inspired designs.
2. Textile Industry - Incorporating durable, long-lasting and sustainable materials in local textile production.
3. Heritage & History Tourism - Exploring tourism opportunities that promote historical fashion trends like military-inspired clothing or work-wear.