The 'PRISM Project' is a new virtual talent management agency operating under the umbrella of Sony Music Entertainment. The project hopes to draw new attention to the virtual talent and "VTuber," or virtual YouTuber, space by hiring a number of talented individuals from around the world. The PRISM Project has launched auditions as of August 7th, 2022, and is hiring individuals to voice both female and male-presenting characters.
At the core of its marketing, PRISM Project is championing that "VTubers are People Too," emphasizing that, while VTubers are virtual models without public human identities, each VTuber still represents a very real, very talented human being with a full life and emotions. As such, PRISM Project is encouraging talented individuals with any background and gender identity to apply. However, the project will only accept applications from 20 different countries, and this list can be found online at the PRISM Project's website.
This push toward virtual talent from Sony comes as virtual YouTubers, virtual content creators, virtual musicians, and more, continue to gain popularity in the modern world. Japanese companies such as 'Vocaloid' and 'HOLOLive' are trailblazing the space and pulling in larger fan numbers than ever with VTubers and virtual talent making high-profile appearances at conventions, events, and even concerts.
Sony hopes that its PRISM Project will open opportunities for talented individuals interested in the space while also continuing to promote the efficacy of virtual talent in the modern world. Interested applicants can send their audition in online at PRISM Project's official General Audition 2022 page.
Virtual Talent Agency Projects
Sony's 'PRISM Project' Encourages People of All Backgrounds
Trend Themes
1. Virtual Talent Management - The PRISM Project by Sony Music Entertainment is a virtual talent management agency and is a disruptive innovation opportunity for the entertainment industry.
2. Vtuber Space - The increasing popularity of virtual content creators and musicians, such as Japanese companies Vocaloid and HOLOLive, provides an opportunity for growth in the VTuber space.
3. Diversity and Inclusion in Virtual Talent - The PRISM Project's emphasis on diversity and inclusion in its auditions for virtual talent provides an opportunity for disruptive innovation in the representation of marginalized groups in the entertainment industry.
Industry Implications
1. Entertainment - Virtual talent management and diversity in virtual talent provide disruptive innovation opportunities in the entertainment industry.
2. Technology - The increasing popularity of virtual content creators and musicians highlights an opportunity for disruptive innovation in the technology industry, specifically in the development of new virtual platforms and tools.
3. Marketing and Advertising - Virtual talent management and the promotion of diversity and inclusion in virtual talent provides a disruptive innovation opportunity in the marketing and advertising industry for promoting virtual products and services.