German fashion label Seil Marschall works in collaboration with Junya Watanabe MAN on a collection of printed tote bags for the Fall/Winter 2019 season. The joint effort highlights a set of graphic prints on highly durable bags, which are also fashionably conscious as well.
The capsule is constructed from a blend of fabrications that feature printed motifs that recall both contributing brands. The tan tonal option is constructed from 100% wool materials at the body held by handles made from canvas materials before detailed with dark brown trimmings. The logo is stencil-printed over the front of the bag. The army green colorway is constructed from 100% cotton canvas materials and the highlighting element is the eYe logo at the front, rounded out with a dark green handle.
Graphic-Printed Sturdy Totes
Seil Marschall Joins Junya Watanabe MAN on a Printed Tote Capsule
Trend Themes
1. Graphic-printed Totes - Brands can explore collaborations to create eye-catching, limited-edition tote bags with unique graphics and durable materials.
2. Fashionably Conscious Totes - Opportunities exist for brands to create environmentally-friendly tote bags from sustainable materials that are both fashionable and functional.
3. Customizable Tote Collections - Customizable tote bag collections provide customers with a unique opportunity to personalize their accessories while forging a deeper connection to the brand.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage collaborations and eco-friendly materials to create unique and stylish tote bags that resonate with consumers.
2. Retail - Retail businesses can optimize their sales by creating a range of totes with different customization options for customers to choose from and provide a unique shopping experience.
3. Eco-friendly Products - The eco-friendly products industry can create more sustainable tote bags, exploring different materials and designs to appeal to environmentally-conscious consumers.