In the hopes of maintaining the city's image and cleanliness, the city of Auckland, New Zealand, is starting to use printed garbage bags to change the face of waste. Hosting the slogan "Beautify Your City," Colenso BBDO has found a way to make garbage pretty.
The printed garbage bags were transformed from the generic black plastic bags to leafy green-colored bags that resemble hedges. What this provides is a cleaner looking Auckland where revamped bags end up complimenting the city's image as opposed to a trashy surrounding.
Revamped Rubbishvertising
Printed Garbage Bags 'Beautify Your City'
Trend Themes
1. Printed Garbage Bags - Opportunity for companies to create visually appealing and branded garbage bags for cities.
2. City Beautification - Opportunity for urban planning and design companies to explore innovative ways to make cities cleaner and more aesthetically pleasing.
3. Transforming Waste Perception - Opportunity for businesses to challenge the negative perception of waste by incorporating creative elements into waste management solutions.
Industry Implications
1. Plastics/ Packaging Industry - Opportunity for businesses in the plastics and packaging industry to develop eco-friendly and visually appealing garbage bags.
2. Advertising and Marketing - Opportunity for businesses in the advertising and marketing industry to create innovative campaigns promoting the use of printed garbage bags as a means of city beautification.
3. Urban Planning and Design - Opportunity for businesses in urban planning and design to incorporate creative and sustainable waste management solutions into their projects.