These new Pringles flavors are being launched to provide consumers with a decidedly flavorful option to try out that prioritizes Mexican cuisine-inspired tastes. The snacks include the Pringles Enchilada Adobada and the Pringles Las Meras Habaneros, which both encapsulate the flavor of their namesake cuisine recipe. The piquant flavors are expected to be a hit given the increasing popularity of spicy flavor profiles and are arriving in May 2023 exclusively at 7-Eleven locations for shoppers to pick up.
Senior Manager of Commercial Strategy, Small Format at Kellogg Co. Melissa Esshaki spoke on the new Pringles flavors saying, "We are excited to give Pringles fans in the U.S. a chance to try these flavors, which are proven performers in Mexico. Our goal is to bring the authentic flavors of Mexico to our customers, and we believe these new Pringles varieties will deliver on that promise."
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Trend Themes
1. Mexican-inspired Snack Chips - There is an opportunity for other snack companies to explore Mexican cuisine flavors in their product lines.
2. Spicy Flavor Profiles Trend - Companies can innovate on the existing spicy flavor trend by exploring lesser-known spice combinations and intensities.
3. Exclusivity Deals in Retail - More businesses can partner with retailers to launch exclusive product lines for specific audiences or store locations.
Industry Implications
1. Snack Foods Industry - Snack food companies can create new products with unique flavor profiles to diversify their offerings and appeal to a wider audience.
2. Retail Industry - Retailers can increase sales and gain customer loyalty by partnering with companies to launch exclusive products that cater to specific audiences or locations.
3. Food and Beverage Industry - The food and beverage industry can explore new and unique flavor combinations to meet the growing demand for exotic and spicy taste profiles.