Pièces Uniques designs a Spring/Summer 2022 collection entitled PRIMARY ELEMENTS that focuses on color studies surrounding the four elements. Spotlighting Water, Earth, Wind, and Fire, the campaign dives into the nature of hues as the brand's Artistic Director Edmond Luu turns his attention to his admiration of primary colors.
He enjoys creating garments that are made with colors associated with the different elements. Some of the processes used throughout the capsule feature the waterproofing of fabrics, thermochromic fabrics, tectonic plate-themed yoke accents, laser cuts for breathability, and more. There are also some references to pop culture that make their way onto the seasonal capsule including science fiction and manga themes from a neo-futuristic angle from Luu's childhood.
Earthy Elements-Themed Fashion
Pièces Uniques Launches the PRIMARY ELEMENTS Capsule for SS22
Trend Themes
1. Elemental-themed Fashion - Opportunity for brands to explore the concept of primary elements as a source of creative inspiration for a unique seasonal capsule.
2. Nature-inspired Color Studies - Brands can take inspiration from the colors and textures found in nature and incorporate them in their designs as a way to stand out from competitors.
3. Innovative Fabric Processes - Brands can experiment with new fabric technologies such as waterproofing and thermochromic fabrics to add unique and functional elements to their clothing.
Industry Implications
1. Fashion and Apparel - Fashion brands can utilize these trends to create unique, sustainable and functional collections that appeal to customers that value looks and functionality.
2. Textile Industry - There are opportunities for textile manufacturers to innovate and create new fabric technologies for the fashion industry, offering an exciting opportunity for differentiation.
3. Pop Culture - Brands can leverage pop culture and nostalgia elements to appeal to younger customers looking for unique, authentic and innovative clothing.