The PLAY MODE Beverage Company unveils PLAY MODE Prickly Pear, its newest flavor, which is a delectable thirst-quenching blend of watermelon with hints of bubble gum. PLAY MODE comes in a 20-ounce bottle, is all-natural, contains no caffeine, and has only 5 grams of total sugar. Magnesium, potassium, zinc, vitamin C, and super antioxidants are present in PLAY MODE beverages, making them more nutrient-rich than their competitors.
"Innovation is benefitting the category and leading to a marketplace where smaller brands are better able to gain a foothold. PLAY MODE is a superior drink, with a formula that offers what no other drink has or does. We want our customers to try other brands because we know once they drink PLAY MODE there is no substitute. Those who buy, rebuy!" said founder Michael Baeta.
Thirst-Quenching Hydration Drinks
PLAY MODE Beverage Company Introduces the 'Prickly Pear' Flavor
Trend Themes
1. All-natural Beverage - The trend towards all-natural beverages offers opportunities for companies to differentiate through healthy formulas like PLAY MODE.
2. Functional Drinks - Functional drinks like PLAY MODE, which boasts added nutrients such as magnesium, potassium, zinc, and vitamin C, present disruptive innovation opportunities in the hydration beverage market.
3. Smaller Brands Gain Traction - The trend towards smaller brands gaining traction offers opportunities for innovators in the hydration beverage market to compete against established brands with superior offerings like PLAY MODE.
Industry Implications
1. Beverage - The all-natural and functional hydration drink market presents opportunities for disruptive innovation through nutrient-rich and healthy formulas like PLAY MODE.
2. Health and Wellness - The growing trend towards consuming healthy beverages like PLAY MODE could disrupt the health and wellness industry by providing consumers with healthier options.
3. Sports Industry - Functional and all-natural hydration drinks like PLAY MODE could disrupt the sports industry by offering athletes and fitness enthusiasts a healthy way to replenish during or after a workout.