A recent article in the Telegraph notes that London's top plastic surgeons are busier than ever, operating on 'alpha males'! The surgeons attribute the rise in male plastic surgery to French President Nicolas Sarkozy.
The reason: Sarkozy is successful, charismatic, and... oh yah, he married former-supermodel Carla Bruni.
Jokingly, the surgeons call the trend, "The Sarkozy Effect," although there is no confirmation that the French president has 'gone under the knife'.
The most popular procedures are Botox and male breast reduction. The Telegraph notes, "50 per cent more men aged between 35 and 55 had Botox injections to reduce wrinkles so far this year, compared with the same period in 2007... Demand for male breast reduction surgery has increased by 47 per cent, and 43 per cent more men have undergone microdermabrasion - when the outer surface of the skin is sloughed off."
In addition to the presidential inspiration, mid-life divorce and career opportunities are thought to be highly influential. One surgeon, Dr. Julian Northover noted, "Quite regularly we treat patients who have a much younger partner. The results from a short treatment with Botox and possibly fillers can be dramatic and make them much more confident in their relationship."
So... what type of surgery does President George Bush inspire?
Here are the full stats, as reported by the Telegraph:
- Cosmetic Surgery Boom: The full figures
- Botox up 57 per cent
- Male Breast Reduction 47 per cent
- Chin lifts up 44 per cent
- Microdermabrasion 43 per cent
- Blepharoplasty (eye bag removal) up 25 per cent
- Face lifts up 17 per cent
Presidential Inspiration
French President Inspires Male Plastic Surgery Boom
Trend Themes
1. Male Plastic Surgery Boom - The rise in male plastic surgery, inspired by French President Nicolas Sarkozy, presents opportunities for innovative procedures and products tailored specifically to men.
2. Increase in Botox Usage - The 57% increase in Botox usage among men opens up possibilities for disruptive innovation in the development of more effective and targeted wrinkle-reducing treatments.
3. Growing Demand for Male Breast Reduction - The 47% increase in demand for male breast reduction surgeries indicates a need for innovative techniques and technologies that address gynecomastia more efficiently and with improved results.
Industry Implications
1. Plastic Surgery - The surge in male plastic surgery creates opportunities for clinics and surgeons to specialize in procedures tailored to men, offering a unique competitive advantage.
2. Cosmetic Products - The increasing use of Botox and other cosmetic treatments by men creates a demand for new skincare and cosmetic products specifically designed for male needs and preferences.
3. Aesthetics Technology - The rising demand for male breast reduction and other cosmetic procedures calls for advancements in aesthetic technologies that provide innovative, non-invasive or minimally invasive solutions for various cosmetic concerns.