According to chocolatier Michele Cluizel, "Get your fix! 20 dram vials of Chocolat Michel Cluizel's exquisite "Prescription" cocoa nibs. Roasted cacao beans, crushed and covered with our luxurious 60% cocoa dark chocolate. For concentration, energy and bliss, savor three, as needed." Sometimes a little chocolate is just what you need to get rid of those aches and pains.
Implications - Many chocoholics consume chocolate as a curative, so it's no wonder that chocolatiers are taking inspiration from the pharmacy for clever packaging designs. This panacea packaging reinforces the positive emotions many people feel when eating chocolate, and is sure to stand out against the standard chocolate bars and bags of candy.
Prescription Chocolate
Just What the Doctor Ordered
Trend Themes
1. Panacea Packaging - Opportunity for chocolatiers to leverage clever packaging designs inspired by pharmacy to reinforce positive emotions and stand out in the market.
2. Curative Chocolate - Growing trend of chocoholics consuming chocolate for its perceived health benefits, creating opportunities for chocolatiers to innovate and promote the curative properties of their products.
3. Luxurious Cocoa Nibs - Increasing demand for high-quality cocoa nibs covered in luxurious dark chocolate, presenting opportunities for chocolatiers to cater to consumers seeking indulgent and premium chocolate experiences.
Industry Implications
1. Chocolatiers - Chocolatiers can tap into the trend of panacea packaging and curative chocolate, offering innovative products that promote well-being and stand out in the market.
2. Pharmaceutical Packaging - The pharmaceutical packaging industry can explore collaborations with chocolatiers and leverage their expertise in panacea packaging to develop unique and eye-catching packaging solutions for pharmaceutical products.
3. Luxury Chocolate Market - Luxury chocolate brands can capitalize on the trend of luxurious cocoa nibs covered in high-quality dark chocolate, catering to consumers seeking premium and indulgent chocolate experiences.