Lacoste releases the lookbook for its upcoming Spring/Summer 2019 collection and the line-up boasts a refined range of gender-neutral preppy clothing. The brand focuses on a unisex aesthetic through employing simple colors with strong contrasting details. As a result, the capsule is eye-catching. Moreover, each of the silhouettes decisively draws inspiration from retro 90s streetwear and tennis culture. The blend is referred to as "sportcore."
With staple pieces like the classic Lacoste polo shirt and form-fitting pants with breathable fabrics, Lacoste's preppy clothing does not only suit a variety of individual styles but the Spring/Summer 2019 capsule is full of timeless garments as well. With playful prints scattered on minimalist silhouettes in a fashion-forward manner, Lacoste's preppy clothing will definitely be a popular choice among the stylish consumer.
Photo Credits: Craig McDean
Gender-Neutral Preppy Clothing Collections
Lacoste's SS19 is Inspired by the 90s and Tennis
Trend Themes
1. Gender-neutral Fashion - Opportunity for brands to cater to a growing demand for gender-neutral clothing lines and expand their customer base.
2. Sportcore Aesthetic - Opportunity for fashion brands to create streetwear-inspired collections that blend athletic and preppy styles.
3. Timeless Preppy Fashion - Opportunity for fashion brands to focus on creating classic and versatile preppy pieces that are perfect for any occasion and can be worn season after season.
Industry Implications
1. Fashion - Fashion brands can take advantage of this trend by creating gender-neutral clothing lines, sportcore-inspired collections, and timeless preppy pieces.
2. Retail - Retailers can expand their offerings by adding gender-neutral clothing lines, sportcore-inspired collections, and timeless preppy pieces to their inventory.
3. Textile - Textile companies can innovate by creating materials and fabrics that are suitable for both athletic and preppy styles, and can work for both men and women's clothing.