Floppy hats and solid neutral colors reign in the Obedient Sons and Daughters Spring 2009 collection. The styles practically scream, "I’m a preppy, goody-two shoes!"
Clothing in the Spring 2009 Obedient Sons and Daughters line is very tame and reserved. Variations of tans, browns, whites, blues, and grays ruled, and few have any ‘spring-time’ colors. In fact, only two pieces have a splash of brightness at all: a man's brown-based, pink rose-laden short suit and a woman’s gray sports suit jacket with a tiny bit of pink and white.
The Obedient Sons and Daughters collection, despite lacking the ‘wow’ factor, are actually quite swanky--in an, "I’m off to the Hamptons this weekend," type of way.
Preppy Chic
Obedient Sons and Daughters Spring 2009
Trend Themes
1. Floppy Hats - Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for floppy hats.
2. Neutral Colors - Opportunity for disruptive innovation: Create innovative fabric dyes that allow for customizable neutral colors.
3. Preppy Fashion - Opportunity for disruptive innovation: Integrate smart technology into preppy fashion to create interactive and functional clothing.
Industry Implications
1. Fashion Accessories - Opportunity for disruptive innovation: Design futuristic fashion accessories that complement the trendy floppy hats.
2. Textile Manufacturing - Opportunity for disruptive innovation: Develop sustainable and biodegradable fabrics for the production of neutral-colored clothing.
3. Smart Clothing - Opportunity for disruptive innovation: Combine preppy fashion with smart clothing technology to create a new market segment.