CMMN SWDN debuts its Fall/Winter 2019 collection, with an emphasis on pre-owned luxury fashion. The inspiration is quite unconventional for a streetwear runway show, however, the designers choose to test the boundaries of the industry. The catwalk is populated by deconstructed silhouettes that hammer on the avant-garde and the grotesque.
For Fall/Winter 2019, the label begins to dissect "digital complexity" and postmodern society, with a focus on consumer behavior. The pre-owned luxury fashion aesthetic is reached through embracing "damaged silhouettes that are reinterpreted through tailoring in various proportions." The eclectic presentation of materials and textures makes the relationship between pre-loved and new clothing ensembles quite potent, however, it also instills an artistic quality to the luxe fashion offerings.
Photo Credits: CMMN SWDN/ Starworks Group London/ Chris Yates
Pre-Owned Luxury Fashion Runways
CMMN SWDN Tests the Boundaries of High Fashion on the Runway
Trend Themes
1. Pre-owned Luxury Fashion - The use of pre-owned luxury fashion in high fashion runways creates an opportunity to embrace sustainable and environment-friendly fashion production.
2. Deconstructed Silhouettes - Deconstructed silhouettes challenge traditional fashion norms and create opportunities for avant-garde fashion experimentation and innovation.
3. Consumer Behavior-focused Design - Designing with a focus on consumer behavior offers an opportunity for fashion brands to create truly customer-centric products and experiences.
Industry Implications
1. High Fashion - The incorporation of pre-owned luxury fashion and deconstructed silhouettes in high fashion runways creates opportunities for sustainable luxury fashion production and experimentation.
2. Sustainable Fashion - Sustainable fashion can capitalize on the use of pre-owned luxury fashion and the need for environmentally-friendly fashion production methods.
3. Digital Retail - Designing with a focus on consumer behavior creates opportunities for digital retailers to personalize content and offer more relevant, customer-centric shopping experiences.