If dogs are man's best friends, then we should treat them as such, and one way would be with the 'praCachorro' show. Introducing culture and art to our furry fellows will truly bring them closer to our world, showing them just how much we care for them.
Held in São Paulo at the Matilha Cultural, the praCachorro show "had various attractions such as cinema, visual art, a space dedicated to pet adoption and a special menu for dogs," according to Psfk. Supported by the Pedrigree’s 'Adotar é tudo de bom' ("Adoption is just great") campaign, the show lasted for one month.
Crafty Canine Exhibitions
The 'praCachorro' Show is Strictly for Dogs and Owners
Trend Themes
1. Pet-focused Exhibitions - Creating exhibitions that cater specifically to pets and their owners, incorporating culture and art into their experience.
2. Interactive and Immersive Experiences for Pets - Developing interactive and immersive experiences that allow pets to engage with different forms of entertainment and art.
3. Redefining Pet Adoption Events - Transforming pet adoption events into full-fledged shows that offer a range of attractions, including cinema, visual art, and special menus for pets.
Industry Implications
1. Pet Industry - Creating new opportunities to enhance the relationship between pets and their owners through unique and enriching experiences.
2. Entertainment Industry - Incorporating pets into interactive and immersive entertainment experiences, offering a new market for entertainment companies.
3. Non-profit and Animal Welfare Organizations - Transforming typical pet adoption events into more engaging and diverse showcases to encourage adoption and raise awareness for animal welfare.