Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get help, they never outgrow their trauma."
The ad is very effective in conveying the trauma that abuse victims feel, with empty vacant looks on the little girl's face.
The use of an animated slithery, snake-like 'thing' that is a cross between an arm and a phallus that follows the victim all the way to the grave is very creepy but conveys the importance of seeking professional help, no matter how old you are.
Here is another recently featured powerful campaign about Child Abuse:
Powerful PSAs
Sexual Abuse
Trend Themes
1. Psas Addressing Sexual Abuse - PSAs that raise awareness about sexual abuse and encourage victims to seek professional help have the potential to disrupt the way society approaches this sensitive topic.
2. Emotive Advertising - Advertising that creates an emotional response in viewers can be a disruptive innovation opportunity for brands to create powerful and meaningful campaigns.
3. Animation in Psas - The use of animation in PSAs has a lot of potential to make difficult or sensitive topics more accessible to viewers.
Industry Implications
1. Non-profit Organizations - Non-profit organizations have the opportunity to create powerful PSAs and campaigns that can help raise awareness and provide support for victims of sexual abuse.
2. Mental Health Services - Mental health services have a critical role to play in helping victims of sexual abuse work through their trauma, and PSAs can help break down some of the stigma associated with seeking support.
3. Advertising - The advertising industry has the opportunity to leverage powerful storytelling to create campaigns that create a positive social impact and change behaviors.