Some ideas never go out of style and that is why the recently reported Power Styling book that was commissioned by United States Steel in the 1960's is creating a buzz. The little-known corporate art publication has some (still) futuristic takes on how to beautify the electrical grid.
The ideas in Power Styling are worth a look as we move to smart grid technology. Some of them are over-the-top designs that don't quite meet the goal of making the visual impact of power delivery less objectionable, but they may serve as inspiration for even more futuristic concepts.
Retro-Futuristic Eco Design
'Power Styling' Book Reveals Space-Age Concepts to Beautify the Grid
Trend Themes
1. Retro-futuristic Design - Exploring futuristic concepts through a retro lens
2. Beautifying the Electrical Grid - Finding ways to make power delivery less objectionable visually
3. Smart Grid Technology - Incorporating new technologies into power delivery systems
Industry Implications
1. Energy - Opportunities to revamp the look and feel of power delivery systems
2. Design - Creating new aesthetics for functional objects to elevate their design
3. Technology - Developing new, visually-appealing components for the smart grid infrastructure