Coming on the heels of releasing its 'Tekware' collection last month, North Face has returned to launch its groundbreaking 'Power Further VR' experience. The new virtual reality experience transports users to some of Europe's most breathtaking mountain tops, where they can explore the peaks while learning about the brand's innovative 'VECTIV' technology.
A highly immersive promotional campaign, 'Power Further VR,' takes users on a journey through the French Alps and the Mont Blac trails, where they follow two runners who lead them through several story chapters. In total, users will visit six unique locations, interacting with Fernanda Maciel and James Poole, members of the 'The North face Explorer Team.'
Both Maciel and Poole will narrate the experience, explaining to customers what drew them to these extraordinary locales and how they have incorporated North Face's VECTIV technology into their treks.
VR-Enabled Mountain Exploration Campaigns
North Face Launches 'Power Further VR' Experience
Trend Themes
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Industry Implications
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