Fleece has a huge environmental impact due to the amount of microfiber -- tiny particles of synthetic fabric that shed in washing machines and end up as pollutants in our oceans -- and in an effort to create a material that's equally as warm without the impact, outerwear brand Houdini partnered with Polartec to create the Power Air Houdi.
The Power Air Houdi is made up of insulating fibers in small pockets that shed up to 80 percent less microfibers compared to traditional fleece. The material has been incorporated into two stylish and practical jackets that can be worn all year long. It boasts a slim fit with a high collar hood abd extended sleeves with thumb loops
Anti-Microfiber-Shedding Outerwear
Houdini & Polartec Launched the Ocean-Friendly Power Air Houdi
Trend Themes
1. Microfiber-reducing Apparel - The use of materials that shed significantly fewer microfibers compared to traditional fabrics can be a disruptive innovation opportunity for the fashion industry.
2. Eco-friendly Insulating Technology - Developing more sustainable and ocean-friendly insulation technology for clothing that incorporates materials like the Power Air Houdi can be a trend for outdoor sports and apparel brands.
3. Year-round Practical Jackets - Creating versatile outerwear designs with functional features, such as those found in the Power Air Houdi, can be a trend for fashion brands targeting consumers looking for apparel that can be used all year long.
Industry Implications
1. Fashion - The Power Air Houdi and other eco-friendly insulating materials can disrupt the traditional fashion industry by offering consumers alternative options that are environmentally friendly.
2. Outdoor Sports - Outdoor sports and apparel brands can benefit from eco-friendly insulating technology such as the Power Air Houdi as it appeals to consumers who are environmentally conscious as well as those who seek quality gear for their outdoor activities.
3. Sustainable Textiles - The development of textiles and materials that have reduced impact on the environment can be a disruptive innovative opportunity for the textile industry.