Pour Pourter’s Spring/Summer 2012 lookbook suspends seasonal pieces by way of drooping pieces of string. Desert ankle boots and flatforms hang from the ceiling against a dark blue floral backdrop, creating a delicate cascading effect.
This type of Spring/Summer lookbook retreats from the conventional use of seductive and scantily clad models. The t-shirts, dresses and neutral-hued accessories are presented all on their own, allowing potential buyers to take in the pieces without the confusion that comes with clutter and glitz.
Pour Pourter’s alternative bare bones approach to fashion is advantageous in several regards. In addition to be aesthetically pleasing, it also displays a clear sense of confidence. Few embellishments are needed here as the ensembles speak for themselves with ease.
Stylishly Suspended Lookbooks
The Pour Pourter Spring/Summer 2012 Display Hangs Low
Trend Themes
1. Minimalist Lookbooks - Embracing a minimalist approach to showcasing fashion pieces, allowing the garments to take center stage.
2. Unique Display Techniques - Exploring innovative ways to suspend clothing and accessories for a visually captivating lookbook experience.
3. Simplifying Fashion Presentations - Moving away from clutter and glitz to create a clean and straightforward presentation of fashion items.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to adopt minimalist lookbooks as a way to emphasize the quality and design of their products.
2. Photography - Photographers can experiment with unique display techniques in fashion photography, creating visually stunning and unconventional imagery.
3. Marketing - Marketing professionals can explore the concept of simplifying fashion presentations to showcase products in a more authentic and accessible way.