Kirsten Potenza and Cristina Peerenboom founded the POUND workout, which is a full body intensive workout that combines cardio and drumming. Each 45-minute class allows participants to get active and create music using the brand’s trademark drumsticks called ‘ripstix.’
The bright green ripstix weigh a quarter of a pound each and are incorporated into every part of the workout. The ripstix encourage participants to tap along to the beat while participating in cardio, strength training and conditioning exercises. The ripstix play a vital role in the workout because it allows participates to become part of the music instead of traditional workouts, which are often only guided by the music.
While this is a group-based fitness class, participants are able to partake in the workouts either at a gym or in their own home. This is the ideal workout for those who are seeking a fun way to release stress, listen to upbeat music and take out a bit of aggression. The unique POUND workout "appeals to people who want to feel like a rock star" and simply have fun while they sweat.
Drumstick Fitness Workouts
The POUND Workout Combines the Act of Drumming with Cardio Exercises
Trend Themes
1. Drumstick Fitness Workouts - Disruptive innovation opportunity: Create new workouts that combine physical activity with musical elements, appealing to individuals who enjoy music and seek unique fitness experiences.
2. Cardio and Drumming Combos - Disruptive innovation opportunity: Develop new exercise routines that incorporate drumming as a form of cardio workout, offering a fun and engaging way to stay active.
3. Incorporating Music Into Fitness - Disruptive innovation opportunity: Introduce more fitness programs that integrate music into exercise routines, attracting individuals who enjoy both music and physical activity.
Industry Implications
1. Fitness Industry - Disruptive innovation opportunity: Create new fitness classes and programs that combine music and physical activity to attract a wider range of customers.
2. Music Industry - Disruptive innovation opportunity: Partner with fitness companies to develop specialized workout music and equipment that complements drumstick fitness workouts.
3. Home Fitness Industry - Disruptive innovation opportunity: Design and market home workout kits that include drumsticks and exercise routines for individuals who prefer to exercise at home.