In today's job market, which is especially competitive for creative types, every little thing can make a difference and set you apart, including portfolio packaging. With his resume, Mikaël Thiolet tapped into the universal love of chocolate. Based in Paris, France, the graphic design and communications student created a candy bar-themed CV for a self-promotion project.
His credentials can be found on a chocolate bar wrapper as well as a stack of cards declaring his expertise in a variety of skills from typography to branding. The whole thing come in a shiny mailer, which really sets of the entire portfolio packaging. The contents play off the chocolate bar theme, with a silver and light pink color scheme that throws back to the 1950s.
Candy Bar CVs
This Vintage Chocolate Bar-Themed Portfolio Packaging is Creative and Delicious
Trend Themes
1. Creative Packaging - Opportunity for disruptive innovation in portfolio packaging by incorporating unique and attention-grabbing design elements.
2. Personalized Branding - Potential for disruptive innovation by creating customized CVs that reflect the personality and skills of individuals.
3. Nostalgic Design - Disruptive innovation opportunity by incorporating vintage elements into portfolio packaging to evoke a sense of nostalgia and stand out from the competition.
Industry Implications
1. Graphic Design - Opportunity for disruptive innovation in the graphic design industry by exploring unconventional and creative approaches to portfolio packaging.
2. Advertising and Marketing - Disruptive innovation potential in the advertising and marketing industry, where unique and eye-catching CVs can help individuals differentiate themselves and attract attention from potential clients or employers.
3. Packaging and Printing - Opportunity for disruptive innovation in the packaging and printing industry by offering specialized services for personalized and creative portfolio packaging solutions.