Unlike most major auto manufacturer, Porsche doesn't think the market for hybrids will be very big and has decided against producing the hybrid Panamera executive sports sedan according to Fast Lane Daily.
The hybrid Cayenne SUV was due to come out in 2010, but now the German car company isn't so confident North America will produce a big demand for hybrids and that it wouldn't be economically viable or worthwhile to continue with plans.
Considering Porsche is one of the world's most profitable car companies, the decision could have a major impact on other manufacturers and consumers.
Leading Auto Manufacturer AGAINST Hybrids
Porsche Reconsidering
Trend Themes
1. Shift From Hybrids - Porsche's decision to not produce hybrids paves the way for a shift in the industry's focus from hybrid technology to alternative fuel sources.
2. Consumer Demand for Alternative Fuel Vehicles - As Porsche shifts away from hybrid technology, there may be a growing demand among consumers for alternative fuel vehicles.
3. Potential for Disruptive Alternative Fuel Innovations - Porsche's decision against hybrids may lead to an influx of startups and established companies investing in innovative alternative fuel sources.
Industry Implications
1. Automotive - Porsche's decision not to produce hybrids could impact the entire automotive industry, leading to a shift in industry focus and consumer demand.
2. Alternative Fuel - Porsche's decision could lead to increased investment in alternative fuel sources, potentially disrupting the energy and environmental industries.
3. Startups - The shift away from hybrids may lead to new opportunities for startups to develop and innovate in the alternative fuel space.