Dunkin' and PopSockets teamed up to create Dunkin'-inspired PopThirst sleeves with PopTops, so that coffee lovers can enjoy a favorite beverage with even more ease. The sleeves offer the added benefit of style, comfort and temperature control, so that sipping on summer beverages is all the move enjoyable.
These new sleeves are a limited-edition release as part of the PopSockets' 'Poptivism' charitable program, meaning that 50% of the sales from the products goes towards supporting the Dunkin' Joy in Childhood Foundation—and its mission to help kids in underserved communities.
Appealing to coffee lovers and donut lovers alike, there are a pair of uniquely patterned non-slip sleeves to choose from, including one with a strawberry frosted donut PopTop and another with an iced coffee-themed PopTop.
Grip-Integrated Cup Sleeves
The Dunkin'-Inspired PopThirst Sleeve Helps to Hold Cups
Trend Themes
1. Grip-integrated Cup Sleeves - Disruptive innovation opportunity: Explore collaborations between beverage brands and accessory companies to create grip-integrated cup sleeves that offer style, comfort, and temperature control.
2. Limited-edition Charitable Releases - Disruptive innovation opportunity: Incorporate limited-edition releases as part of charitable programs, with a percentage of sales going towards supporting a cause.
3. Non-slip Patterned Sleeves - Disruptive innovation opportunity: Design non-slip cup sleeves with unique patterns inspired by popular food and beverage items to enhance the user experience.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative accessories or packaging solutions that enhance the overall coffee or beverage consumption experience.
2. Fashion and Accessories - Disruptive innovation opportunity: Collaborate with beverage companies to design fashionable and functional accessories, such as grip-integrated cup sleeves, that align with consumer preferences.
3. Charitable Organizations - Disruptive innovation opportunity: Partner with brands to create limited-edition releases that support charitable causes, generating interest and impact through consumer participation.