Amsterdam-based streetwear label Pop Trading Company has announced the launch of its Autumn Winter 2022 collection, which serves to capture Benelux skate culture and its associations with community-building and tastemaking.
Based on the recently released lookbook, the new Pop Trading Company collection appears to be chock-full of vibrant hues, denim fabrics, and loose-fit cuts. As a whole, the collection delivers a contemporary update to iconic skate styles. For example, the Big Pocket Hooded Jacket boasts familiar 90s-era design codes but adds a modern twist via the use of contemporary materials and finishes. Other standout pieces include the Arch Crewneck and matching sweats, the Full Zip Sweater, and the DRS Cord Pants.
Interested consumers can find the entire collection on Pop Trading Company's website, where it is set to drop on August 6.
Benelux Skate-Inspired Streetwear
Pop Trading Company Unveils Its Retro Autumn Winter 2022 Capsule
Trend Themes
1. Benelux Skate Culture-inspired Streetwear - There is an opportunity for designers to create streetwear inspired by the unique skate culture of the Benelux region.
2. Vibrant Hues and Loose-fit Cuts - There is an opportunity for fashion brands to incorporate vibrant hues and comfortable, loose-fit cuts into their collections to appeal to a younger generation.
3. Contemporary Updates to Iconic Styles - There is an opportunity for fashion brands to modernize classic styles, like 90s-era skate designs, using contemporary materials and finishes.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can create skate culture-inspired collections that incorporate loose-fit cuts and vibrant hues.
2. Streetwear - Streetwear retailers can collaborate with skate-related brands to create clothes that capture the spirit of the skateboarding community.
3. Sporting Goods - Sporting goods companies can create skateboard-oriented products that speak to the needs of skateboarders in the Benelux region and around the world.