When it comes down to it, most people would rather wait to use a private toilet over taking a chance on a public facility, but the 'Poop Pal' app helps raise the level of confidence that people have about toilets nearby. The app uses crowdsourced data to keep an updated log of cleanliness in public bathrooms around users' cities.
For people on home turf, public toilets aren't all that necessary. However, travelers are virtually guaranteed to have to use public toilets, which leaves them vulnerable to unfortunately unhygienic situations. With Poop Pal, it's easy to find the cleanest public toilets in any given area, making trips to the bathroom a little less harrowing of an experience.
Crowdsourced Toilet Locators
'Poop Pal' Helps Users Find Clean Public Toilets Nearby
Trend Themes
1. Crowdsourced Toilet Review Apps - The rise of apps like 'Poop Pal' provide opportunities for businesses to partner with these platforms to improve public toilet cleanliness and user experience.
2. Hygiene Conscious Travel Apps - More travellers will be looking for apps like 'Poop Pal' to inform them on the cleanliness of public toilets as they start to travel again. Businesses could take advantage of this trend by providing toilet hygiene products at their establishments.
3. Mobile Sanitation Solutions - As public toilet cleanliness becomes a more pressing concern, businesses could innovate by creating portable sanitation solutions that are easy to use and maintain.
Industry Implications
1. Travel and Tourism - The 'Poop Pal' app presents opportunities for marketers in travel and tourism to highlight the importance of clean public toilets in their marketing materials.
2. FMCG (fast-moving Consumer Goods) - Manufacturers of hygiene products could partner with businesses to provide or promote sanitation products in their public toilets through apps like 'Poop Pal'.
3. Hospitality - Hotels and restaurants could look to partner with the developers of apps like 'Poop Pal' to certify their public toilets as clean and hygienic, thereby enhancing their value propositions.