The greatest drinking game of all time finally has its own alcohol called Pong Beer. The most popular sport to play on college campuses, Beer Pong has a cult following due to its combination of intense competition and excessive drinking.
Pong Beer is brewed specifically for the red cups, and as most beers it's described as "exceptionally crisp, smooth, and refreshing." The red, white and blue cans are sold in packs of thirty and each box comes with two ping pong balls. Pong Beer is currently only available on the east coast of the United States, but will soon be available for purchase in California and Texas.
Currently no other drinking game has its own specially made alcohol. Perhaps it won't be long before drinkers see beer specifically made for flip cup.
Drinking Game Packaging
Pong Beer is Made Specifically for College Kid Champions
Trend Themes
1. Drinking Game Alcohol - The trend of creating alcohol specifically for popular drinking games creates an opportunity for disruptive innovation in the beverage industry as it caters to unique consumers and experiences.
2. Collegiate Themed Packaging - The trend of packaging drinks in a fun and colorful way that caters to the college consumer creates an opportunity for disruptive innovation in the beverage packaging industry.
3. Game-themed Alcohol Merchandise - The trend of creating game-themed merchandise that is closely associated with alcohol creates an opportunity for disruptive innovation in the merchandise industry.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of creating alcohol specifically for popular drinking games, catering to a unique market segment and enhancing the experience.
2. Packaging - The packaging industry can benefit from the trend of packaging drinks in a fun and colorful way that caters to the college consumer.
3. Merchandise - The merchandise industry can take advantage of the trend of creating game-themed alcohol merchandise, which caters to a fun-loving consumer base.