Nasal drops brand Otrivin works in collaboration with creative agency Wunderman Thompson in both Singapore and India to develop Pollution Capture Pencils. It is non-toxic writing stationery that is made from polluted air that is collected by air purifiers. The pencils are distributed out to underprivileged children in Bengaluru, which also works as a fundraising tool as well.
All of the profits made from the Pollution Capture Pencils will go towards financing more air purifiers to be installed by schools that are most affected by polluted air. Through this new initiative, the brand has goals set in place to purchase 100 new air purifiers early this year to be installed at the schools. The aim is to create a healthier ecosystem that can be self-sustained.
Polluted Air-Created Pencils
Wunderman Thompson & Otrivin Create the Pollution Capture Pencils
Trend Themes
1. Pollution Capture Stationery - There is an opportunity to develop more stationery products that are made from polluted air and contribute to solving environmental problems.
2. Sustainable Fundraising - Developing products that not only serve a practical purpose but also contribute to solving environmental problems presents an opportunity for innovative fundraising concepts.
3. Air Purification Initiatives - Creating unique partnerships, like the one between Otrivin and Wunderman Thompson, to tackle air pollution through initiatives that also serve a social purpose presents opportunities for sustainable innovation and investment.
Industry Implications
1. Education - Schools and educational institutions can adopt innovative fundraising strategies that are sustainable and contribute to solving social and environmental problems.
2. Environmental - Companies and organizations can invest in air purification initiatives that also serve social and environmental purposes, like the one developed by Otrivin and Wunderman Thompson.
3. Stationery - The stationery industry can leverage innovation to develop products that are not only functional but also contribute to solving environmental problems, like the Pollution Capture Pencils.