It is pretty clear which side of the current political debate 'Urban Outfitters' falls on by viewing the company's collection of political t-shirts.
In an attempt to profit off of the growing resistance against the unprincipled presidential candidate Donald Trump, Urban Outfitters designed t-shirts titled "Idk Not Trump Tho." The political t-shirts make two different points -- one that states that voting for the candidate is not an option and another that references the current disillusionment that many people are facing in regards to the American political system. These Americans know that voting for Trump is not a viable option and their indecision towards the other nominee is also a frustration.
While companies can often refrain from entering political and religious discussions so as not to offend their consumers and clients, Urban Outfitters takes a stance with these political t-shirts.
Political Chain Store T-Shirts
These Political T-Shirts Make a Statement Against Donald Trump
Trend Themes
1. Political T-shirts - Opportunity for companies to tap into the growing resistance against political figures through statement-making apparel.
2. Resistance Fashion - Incorporating political messages into fashion as a way to express dissent and capture consumer interest.
3. Political Branding - Opportunity for companies to align with specific political ideologies and cater to consumers who want to make a statement through their purchases.
Industry Implications
1. Apparel Retail - Apparel retailers can take advantage of the trend by offering a range of political t-shirts that cater to different ideologies.
2. Fashion Retail - Fashion retailers can capitalize on the trend by incorporating political messages into their designs, targeting customers who want to express their political beliefs through fashion.
3. E-commerce - E-commerce platforms can create a space for independent designers to showcase and sell their political-themed merchandise, providing consumers with more options to express their political views through fashion.