Polestar is collaborating with Swedish e-motorbike brand Cake for a new battery-powered moped that will be introduced to the North American market. The Sky Blue exterior color of Cake's limited-edition, customized ‘Makka’ moped was drawn from Polestar's O2 roadster design, which was initially revealed earlier this year. Since the two Swedish businesses initially collaborated in 2021, Polestar and Cake have launched two models. The most recent is this iteration. It boasts two ride modes, a peak speed of 28 mph, and a standout appearance that distinguishes it from other motorcycles with comparable specifications. Its motor has a range of 34 miles and can provide 2.8kW of peak power.
Starting on December 14th, 2022, the Polestar-branded Sky Blue ‘Makka’ will be offered only in specific Polestar markets through the business's Additionals online shop, with a suggested retail price of $5,300.
Collaborative Blue-Tonal Mopeds
Polestar and Cake Launch a New Sky Blue Electric Moped
Trend Themes
1. Electric Mopeds - Opportunity for disruptive innovation in battery-powered two-wheelers.
2. Collaborative Design - Opportunity to enhance products by joining forces with other brands.
3. Customized Limited-edition Models - Opportunity for disruptive innovation in creating unique products and limited-edition models.
Industry Implications
1. Electric Vehicle Industry - Opportunity to innovate and disrupt this growing industry by creating affordable electric mopeds.
2. E-motorbike Industry - Opportunity to collaborate with other brands for better product design, as demonstrated by Polestar and Cake.
3. Retail Industry - Opportunity for companies to offer customized products and limited-edition models specific to certain markets.