Sweden-based Polarn O. Pyret creates 100 percent organic cotton clothing for children and babies. The company has also recently released a new collection of recycled fleece.
Not only are stripes a fun print, but they look absolutely fabulous on almost everyone -- especially children. Polarn O. Pyret offers a variety of striped and non-striped designs that are comfortable, durable and environmentally-friendly.
Implications - Recently there has been a strong consumer shift towards organic products. People are willing to pay higher prices for products that have no added preservatives, chemicals and are all-round eco-friendly. Businesses that offer products in an organic form will please consumers who are both eco and health conscious.
Striped Baby Basics
Polarn O. Pyret Creates 100 Percent Organic Cotton Clothing for Kids
Trend Themes
1. Organic Cotton Clothing - The trend towards organic products presents a disruptive innovation opportunity for businesses to offer eco and health conscious products.
2. Striped Designs - The trend towards striped designs presents a disruptive innovation opportunity for businesses to offer fun and stylish clothing for children and babies.
3. Recycled Fleece - The trend towards recycled materials presents a disruptive innovation opportunity for businesses to offer eco-friendly clothing and reduce waste.
Industry Implications
1. Children's Clothing - Offering organic cotton clothing and stylish designs presents a disruptive innovation opportunity for businesses in the children's clothing industry.
2. Eco-friendly Fashion - The trend towards eco-friendly materials presents a disruptive innovation opportunity for businesses in the fashion industry to reduce waste and meet the demands of eco-conscious consumers.
3. Sustainable Textiles - The trend towards recycled materials presents a disruptive innovation opportunity for businesses in the textile industry to reduce waste and offer sustainable products.