Outerwear company Canada Goose is celebrating 10 years of working with Polar Bears International (PBI) with a new capsule collection for kids. PBI is a group that is devoted to protecting polar bears and their habitats.
The brand decided to use a deep royal blue to celebrate the occasion, the classic color of the organization. Each piece from the new line comes with a PBI patch on the right sleeve to show support of the cause. The line includes the Baby Hunting jacket, Sherwood hoody, Expedition Parka, Chilliwack Bomber, Bobcat Hoody, PBI Beanie and a baby PBI Cub hat.
The new Polar Bears International line of outerwear for kids by Canada Goose is available online now with prices ranging from $50 to $745.
Celebratory Children's Outerwear
Canada Goose & Polar Bears International are Honoring a Decade
Trend Themes
1. Environmental Partnership Branding - Companies can collaborate with environmental organizations and create commemorative merchandise to promote their shared commitment to sustainability.
2. Youth-oriented Sustainable Collections - Brands can target younger consumers by creating eco-friendly product lines and partnering with non-profits that reflect their values.
3. Animal Conservation Design Collaborations - The fashion industry can raise awareness for animal conservation by collaborating with non-profits and including branding in their products to promote their mutual dedication to environmental preservation.
Industry Implications
1. Fashion - Fashion companies can show their commitment to social responsibility by partnering with non-profits and releasing collaborative collections to raise awareness on environmental issues.
2. Outdoor Gear - Environmental causes can be promoted through outdoor gear by incorporating branding, creating eco-friendly gear options, and highlighting the importance of protecting the environment.
3. Non-profit Organizations - Charitable organizations can partner with brands to raise money and awareness for environmental issues by leveraging the company's marketing and branding resources.