This global warming awareness ad by Friends of the Earth goes for the shock value with a skinned polar bear walking around while dragging his fur behind in a sign that the earth is heating up to the extent that the animal had to get rid of its fur to cool down.
The eye-popping ad is created to encourage people to sign a petition asking the Belgian government for stronger and stricter climate laws.
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Implications - This creative ad campaign was designed by a crack team at TBWABrussels, including creative director Jan Macken, art director Jeroen Bostoen, and copywriter Pol Sierens. The account was managed by Jochen De Greef and Yannick Van Keer, and photographed by Mark Paeps.
Skinned Polar Bears for Global Warming
Visceral Friends of the Earth PSA
Trend Themes
1. Climate Change Awareness Campaigns - There is an opportunity to create more impactful campaigns that raise public awareness about climate change and encourage individuals to take action.
2. Environmental Lobbying Initiatives - Opportunities exist to lobby for stronger environmental laws and regulations to combat the effects of climate change.
3. Innovative Creative Advertising Strategies - There is an opportunity for agencies to use creative and visceral ads that shock and engage viewers to take action on climate change.
Industry Implications
1. Advertising - Agencies can capitalize on the opportunity to create impactful and memorable ads that create awareness and inspire action on climate change.
2. Environmental Ngos - There is an opportunity for NGOs to use campaigns and lobbying efforts to drive change towards stronger environmental laws and policies.
3. Government - Governments have the opportunity to enact stronger environmental regulations to protect wildlife and prevent climate change.