Pokémon Sleep is finally set to launch later this year during the summer, with original plans previously set for the year 2020. It is a mobile game from Select Button which is made to help track users' sleep cycle and highlights characters including Snorlax and Professor Neroli, the Pokémon sleep researcher.
The concept of the app is to place the phone next to you when sleeping. The app will then try to understand users' sleep and categorize that into three different types of sleep -- dozing, snoozing, and slumbering. The more that one plays, the more rare sleep styles for different Pokémons will be unlocked. It is currently set to launch on July 14th and will be available for the price of $55.
Animated Sleep-Tracking Mobile Games
The Pokémon Sleep Feature Will Be Arriving Later this Summer
Trend Themes
1. Sleep-tracking Games - The success of Pokémon Sleep highlights the opportunity to create more mobile games that help users track and improve their sleep habits.
2. Gamification of Health - The use of animated characters and games to encourage healthy behavior is a growing trend in the health industry and presents an opportunity for further innovation.
3. Personalized Health Apps - Apps that use data tracking to personalize health and wellness experiences are becoming increasingly popular and may become a disruptive force in the healthcare industry.
Industry Implications
1. Mobile Gaming - The gaming industry can leverage the success of Pokémon Sleep and develop more health-focused games that also entertain users.
2. Health and Wellness - The health industry can leverage the gamification trend to create more engaging and interactive health experiences for consumers.
3. Data Analytics - The rise of personal health apps presents an opportunity for companies in the data analytics industry to create new tools that help consumers track and interpret their health data more effectively.