With the newly launched Pokémon x Oreo collaboration, Oreo is introducing its first "cookie rarity scheme" and fans will need to collect different packs to capture all the characters. The sandwich cookies are stamped with different Pokémon designs, including favorites like Charmander, Squirtle and Bulbasaur. In all, there are 16 different embossed designs, each of which represents a different character, and some of them are more difficult to come by than others.
Fans will also want to be on the lookout for characters like Grookey, Rowlet and Lapras, as well as the 3D billboards launched in cities to celebrate the special collaborative cookies. Perfect for back-to-school, the cookies promise to make Oreos an even more special treat to look forward to in lunchboxes.
Anime Monster Cookies
The Pokémon x Oreo Collab Introduces the First "Cookie Rarity Scheme"
Trend Themes
1. Collaborative Food Marketing - The trend towards food brands partnering with pop-culture franchises to create exclusive products could be used as a new way to expand a company's reach to a previously untapped audience.
2. Collectible Product Campaigns - By creating collectible product campaigns, brands can leverage the natural desire of consumers to have the entire set of an item to increase demand and sales.
3. Gamification of Snack Food - Introducing gaming elements to snack products can increase engagement and awareness amongst consumers, making it a valuable marketing tool.
Industry Implications
1. Food and Beverage - The food and beverage industry could take advantage of this trend by partnering with popular franchises to create exclusive products marketed towards a younger demographic.
2. Entertainment - The entertainment industry could tap into this trend by partnering with food companies to promote their franchises through exclusive packaged products with in-demand characters and designs.
3. Marketing and Advertising - Marketing and advertising industries could learn from this trend and use integrated marketing and product development to drive sales and boost brand awareness.