McDonald’s has recently announced the return of its ‘Pokemon Happy Meal,’ a popular kids' menu item that features exclusive collectibles and Pokémon card booster packs. The original ‘Happy Meal’ contains one burger or nugget offering, one set of small fries, and a small drink. The ‘Pokémon Happy Meal’ will contain a four-card booster pack, an instruction sheet, a coin, a spinner, and a card box, as confirmed by The Pokémon Company on Twitter.
The ‘Pokémon Happy Meal’ has been around since 2012 and offers consumers a fun incentive when purchasing kid’s meals, as children often want to collect every figurine in the collection. The ‘Pokémon Happy Meal’ will be available at US McDonald's locations until mid-September.
Creature-Collecting Kids Meals
McDonald's Brings Back the Iconic 'Pokemon Happy Meal'
Trend Themes
1. Kids Meal Collectibles - Fast food chains can introduce exclusive and appealing collectibles with their kid's meal to increase sales and customer loyalty.
2. Limited Time Offers - Creating time-limited promotions, especially during seasonal periods and in collaboration with popular franchises like Pokemon, can drive customer traffic and sales.
3. Brand Partnership - Collaborating with well-known brands like McDonald's and Pokemon can benefit businesses by reaching new and younger audiences and generating new streams of revenue.
Industry Implications
1. Fast Food Restaurants - Fast food chains like McDonald's can offer limited-time Pokemon collectibles with their kid's meals, integrating popular franchises to attract younger customers and increase sales.
2. Entertainment and Gaming - Through brand partnerships, video game and entertainment industries can market their products to a broader audience and increase appeal and consumer value.
3. Retail and Merchandising - Retail businesses can explore collaborations with well-known brands like Pokemon and McDonald's to offer limited-time merchandise, creating hype around their products, and increasing customer loyalty.